CULTURAL MANAGEMENT THOUGH THE PARTICIPATION OF HUAIYANG COMMUNITY

Abstract

Urban culture is formed in the continuous development of a city, and is the result of the accumulation and condensation of urban historical and cultural traditions. While promoting urbanization and improving the level of urban infrastructure, it has become the direction of the joint efforts of all sectors of society to find and shape the unique personality and charm of the city. This paper focuses on cultural management with participation from the Huaiyang community. It initially examines the cultural context and management status of urban communities and delves deeply into the factors influencing the engagement of residents in the cultural management of the Huaiyang community and suggestions about regulations about Huaiyang community management. Combining literature research with empirical investigations, the study selects three major areas, namely, the Taihao Mausoleum Fuxi Cultural Zone, Chen-Chu Ancient City Zone, and Longhu Lake Ecological Wetland Zone, as research subjects. Through interviews, the 4M resource management theory is used to analyze background and cultural factors affecting Huaiyang community management from the four dimensions of man, materials, management, and money. Then use quantitative research methods to analyze the attitude of the community and tourists about Huaiyang community management. Finally, based on the research results, this article proposes a cultural management model suitable for the Huaiyang community.-