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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
Faculty of Business administration for society
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Issue Date
Title
Author(s)
18
BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA
NUTCHAR SEREEWATTANA
;
ณัฐฌา เสรีวัฒนา
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
19
INFLUENCES OF BRAND IMAGE AND SERVICE QUALITY TOWARD SUBSCRIPTION OF POST FAMILY BY THAILAND POST AMONG USERS IN BANGKOK AREA
PUNYISA BOONTHAI
;
ปุญญิศา บุญไทย
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
Srinakharinwirot University
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
atchareeyas@swu.ac.th
;
atchareeyas@swu.ac.th
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Subject
2
ภาพลักษณ์ตราสินค้า
1
Brand equity
1
Brand royalty
1
Decision to subscribe of Post Family
1
Decision-Making
1
Other service activities
1
Thai-Denmark Milk Land
1
การตัดสินใจซื้อ
1
การตัดสินใจสมัครสมาชิก Post Family
1
ความภักดีต่อตราสินค้า
.
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