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Issue DateTitleAuthor(s)
19MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA. WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
15MODEL OF SERVICE QUALITY FOR  THE  PEARL MILK TEA  BEVERAGE  BUSINESS  FOR GENERATION Y  IN BANGKOK.PAWEENA PANITCHAIKUL; ปวีณา พานิชชัยกุล; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
27THE INFLUENCE OF HOTEL SERVICE QUALITY AND HOTEL IMAGE ON THE LOYALTY OF GUESTS STAYING AT THREE-STAR HOTELS IN BANGKOK METROPOLITAN AREASAOWAPHAK SRIPAORAYA; เสาวภาคย์ ศรีเปารยะ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
27SERVICE QUALITY AND THAILAND POST IMAGE INFLUENCING SERVICE DECISION MAKING OF THAILAND POST IN BANGKOKSUPAPICH SIMAJARN; ศุภาพิชญ์ สิมาจารย์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University; Rasita Sangboonnak; รสิตา สังข์บุญนาค; supaporns@swu.ac.th; supaporns@swu.ac.th

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