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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
Faculty of Business administration for society
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Issue Date
Title
Author(s)
8
BRAND EQUITY AND MOTIVATION AFFECTING CONSUMERS' FEMALE PURCHASING BEHAVIOR ON REVLON IN BANGKOK METROPOLITAN AREA
ARADA TUANCHAEM
;
อารดา ต่วนชะเอม
;
Nak Gulid
;
ณักษ์ กุลิสร์
;
Srinakharinwirot University
;
Nak Gulid
;
ณักษ์ กุลิสร์
;
aphirak@swu.ac.th
;
aphirak@swu.ac.th
16
PURCHASING DECISION PROCESS AND SATISFACTION OF CONSUMERSTO CONSUMING BAKERY SUPAMAS BRAND IN THE CHUMPHON PROVINCE
NETIPORN CHAROENSUK
;
เนติพร เจริญสุข
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th
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Subject
2
Brand equity
1
Administrative and support servic...
1
Exposure behavior
1
Management and administration
1
Manufacturing
1
Marketing and advertising
1
Purchasing behavior
1
Purchasing decision process
1
Revlon
1
Supamas bakery brand
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Date issued
1
2022