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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
Faculty of Business administration for society
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Issue Date
Title
Author(s)
27
BRAND EQUITY AFFECTING CONSUMERS' PURCHASE INTENTIONOF UNIQLO BRAND PRODUCTS IN BANGKOK METROPOLITAN AREA
SARUNYA RAKSASRI
;
ศรัญญา รักษาศรี
;
Paiboon Archarungroj
;
ไพบูลย์ อาชารุ่งโรจน์
;
Srinakharinwirot University
;
Paiboon Archarungroj
;
ไพบูลย์ อาชารุ่งโรจน์
;
paiboona@swu.ac.th
;
paiboona@swu.ac.th
19
FACTORS AFFECTING WORKING-AGE CUSTOMERS' BUYING DECISION ON BADMINTON RACKETS IN BANGKOK METROPOLITAN AREA
PONKRIT HUNKAO
;
พลกฤต หุ่นเก่า
;
Nak Gulid
;
ณักษ์ กุลิสร์
;
Srinakharinwirot University
;
Nak Gulid
;
ณักษ์ กุลิสร์
;
aphirak@swu.ac.th
;
aphirak@swu.ac.th
21
THE SUSTAINABLE MARKETING OF ORGANIZATIONS, BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATIONS RELATED TO BUYING DECISIONS ON Nestlé FOOD AND BEVERAGE OF WORKERS IN THE BANGKOK METROPOLITAN AREA
LAKKANAWAN VIMONMAT
;
ลักขณาวรรณ วิมลมาศ
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th
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Subject
1
badminton racket buying decision
1
Brand Equity
1
Brand equity
1
Brand Value
1
Buying decisions
1
Consumer
1
demographic characteristics
1
Integrated Marketing Communications
1
Marketing and advertising
1
marketing mix
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