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Issue DateTitleAuthor(s)
19PRODUCT FACTORS AND BRAND VALUES INFLUENCING THE SERVICE USAGE BEHAVIORS OF GENERATION Y CONSUMERS AT THE AFTER YOU CAFE IN THE BANGKOK METROPOLITAN AREA WIJITTRA TOTRONGNISAN; วิจิตรา ต่อตรงนิสาร; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19PRODUCT FACTORS, BRAND EQUITY AND CONSUMER BEHAVIOR ON VISTRA SUPPLEMENTS IN THE BANGKOK METROPOLITAN AREAKANNIKA WONGCENT; กรรณิกา วงศ์เซ็นต์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18PRODUCT FACTORS AND BRAND EQUITY AFFECTING CONSUMER TENDENCY OF BUYING BEHAVIOR ON BIOTHERM FACAIL SKIN CARE  IN THE BANGKOK METROPOLITAN AREAWIPAWEE KANGARVUT; วิภาวี คลังอาวุธ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society

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