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Issue DateTitleAuthor(s)
19INFLUENCE OF EXTENSION THEORY INCLUDING ACCEPTANCE OF TECHNOLOGY USE AND RISK PERCEPTION ON INTENTIONS TO USE TRUE MONEY WALLET SERVICES FOR CUSTOMERS IN BANGKOKPHANNEE BUDYUNG; พรรณี บุตรยัง; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19IMPACT OF BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATION ON PURCHASING DECISIONS OF CUSTOMERS OF SKIN CARE BEAUTY CLINICS IN THE BANGKOK AREAKANTA JUNGMONGKONKARN; กันตา จังมงคลกาล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREABOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19DECISION TO STUDY FOR A BACHELOR'S DEGREE AT THE THAI-NICHI INSTITUTE OF TECHNOLOGY CHUTINAN JEAMJIRASET; ชุตินันท์ เจียมจิระเศรษฐ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA. WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19SOCIAL MEDIA MARKETING INFLUENCING CHEVROLET CAR PURCHASING DECISIONS VIA THE FACEBOOK PAGES OF CUSTOMERSTHANAPON SOMPRASONG; ธนาพล สมประสงค์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19RISK PERCEPTIONS AND TRUST OF CUSTOMERS ASSOCIATED WITH PURCHASING BEHAVIOR OF ONLINE BUSINESS COURSES VIA SOCIAL MEDIA CHANNELSPASINEE UMROD; ภาสินี อ่ำรอด; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19THE SURVIVAL OF SMALL CLOTHING RETAILERS IN BANGKOK NIGHT MARKETTHEERAWAT KHAMSING; ธีระวัฒน์ คำสิงห์; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society

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