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Issue DateTitleAuthor(s)
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17THE FACTORS INFLUENCING CUSTOMERS BEHAVIOR IN CHOOSING SERVICE OF LOW COST AIRLINESPILAILUK KRAIRAT; พิไลลักษณ์ ไกรรัตน์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19DECISION TO STUDY FOR A BACHELOR'S DEGREE AT THE THAI-NICHI INSTITUTE OF TECHNOLOGY CHUTINAN JEAMJIRASET; ชุตินันท์ เจียมจิระเศรษฐ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE MARKETING MIX AND LOYALTY THAT ARE RELATED TO THE TREND OF BUYING BEHAVIOR OF HONDA CIVIC CARS OF HONDA CAR USERS IN BANGKOKJULADIS SURABOTSOPON; จุลดิศ สุรบถโสภณ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING TO CONSUMER  DECISIONS IN PROMPTPAY (PAYMENT) SERVICE IN BANGKOK NATCHAYA HONGSAENG; ณัฎฐ์ชญา ห้องแซง; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14INFLUENCE OF THE SERVICE MARKETING MIX ON THE PURCHASING DECISIONS ON CUSTOMERS OF IKEA PRODUCTS IN THE BANGKOK METROPOLITAN AREASITA BUDKHOD; ศิตา บุตรโคตร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20SATISFACTION ON SERVICE MARKETING MIX TOWARDS IKEA'S CUSTOMER BRAND LOYALTY IN BANGKOK AND SUBURBANING AREAJUTHAMAT CHANGJAIKLA; จุฑามาศ ช้างใจกล้า; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society