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Issue DateTitleAuthor(s)
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX FACTORS RELATED WITH THE DECISION BEHAVIOR TO PURCHASE LOW RISE CONDOMINIUM OF PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED.KOMGRIT KAMOLSIRI; คมกริช กมลศิริ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISON OF DECISION FACTORS FOR PURCHASING INTERMEDIATE CONDOMINIUMS ALONG THE PURPLE LINE MRT CASE STUDY OF BANGKOK AND NONTHABURIMUTCHIMA REEHAZEN; มัชฌิมา รีฮาเซ็น; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS INFLUENCING INVESTMENT DECISION MAKING FOR RETIREMENT MUTUAL FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREANATHAPORN PATTARAKATWIT; ณัฐพร ภัทรเกษวิทย์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA  SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
18MARKETING MIX AND MOTIVATION TOWARDS PURCHASING DECISIONS ON SULWHASOO FACIAL SKIN PRODUCTS IN THE BANGKOK METROPOLITAN AREAURAVASI WATTANAVARANGKUL; อุรวศี วัฒนวรางกูร; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18INTEGRATED MARKETING COMMUNICATION AND MOTIVATION AFFECTING PURCHASING DECISIONS ON TV HOME SHOPPINGPORNPAT RUEGSAKUNSATAPORN; พรพัฒน์ ฤกษ์สกุลสถาพร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18CONJOINT ANALYSIS IN THE PURCHASING SINGAPORE AIRLINES FLIGHT TICKETS OF THAI PASSENGERS IN BANGKOK METROPOLISTANAPORN JIRARATTANAWANNA; ธนพร จิระรัตนวรรณะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society