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Browsing by Subject Generation Z consumers
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
14
COMMUNICATION OF INFLUENCERS ON SOCIAL NETWORKS AND SOCIAL MEDIA EXPOSURE BEHAVIORS RELATED TO BUYING DECISIONS ON SMARTPHONES AMONG GENERATION Z CONSUMERS IN THE BANGKOK METROPOLITAN AREA
WIROT THONGCHOOJAI
;
วิโรจน์ ทองชูใจ
;
Nattaya Praditsuwan
;
ณัฐยา ประดิษฐสุวรรณ
;
Srinakharinwirot University. Faculty of Business Administration for Society
