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Browsing by Subject Electronic word of mouth
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
18
ELECTRONIC WORD OF MOUTH, MARKETING MIX ON CUSTOMER PERSPECTIVE AND BRAND EQUITY TOWARD PROPERTY PERFECT PCL. MIDDLE CLASS CONDOMINIUM PURCHASING DECISIONIN BANGKOK METROPOLIS
PHAPHATSORN CHAMSAKSIT
;
พภัสสรณ์ แช่มศักดิ์สิทธิ์
;
Warinrampai Rungruangjit
;
วรินรำไพ รุ่งเรืองจิตต์
;
Srinakharinwirot University. Faculty of Business Administration for Society
21
ELECTRONICS WORD-OF-MOUTH, SOCIAL MEDIA INFLUENCERS, AND ATTITUDES TOWARD SOCIAL MEDIA INFLUENCERS INFLUENCING PURCHASING DECISION AND BRAND EQUITY ON THAI FACIAL SKINCARE OF GENERATION Y CONSUMERS IN BANGKOK
ANANYA NAKSRI
;
อนัญญา นาคศรี
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th