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24CHARACTER STARDOM IN MARKETING: A STUDY OF CHARACTER DESIGN AND BRAND SUCCESSNATTAMOL NINCHAN; ณัฐมล นิลจันทร์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University; Intaka Piriyakul; อินทกะ พิริยะกุล; intaka@swu.ac.th; intaka@swu.ac.th
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