GUIDELINE TO DEVELOP GLAMPING TOURISM IN GANSU PROVINCE CHINA

Abstract

This study analyzes tourism development in Gansu Province and offers recommendations for advancing glamping tourism, and using a quantitative research approach, a survey was conducted among 400 glampers, aged 18 and above who visited Gansu and stayed at ten glamping sites in the past three years. The survey covered demographics, travel habits, motivations, and satisfaction. SPSS was used for descriptive statistics, mean, and variance analysis to quantify relationships between factors. The findings showed that Gansu's natural beauty and cultural heritage resulted in high levels of tourist satisfaction. However, there were significant differences in satisfaction with glamping site environment, facilities, infrastructure, emergency assistance, and security, indicating a need for improvement. External traffic and internal route planning also significantly influenced satisfaction. Moreover, the survey showed high satisfaction levels with natural and cultural landscapes, but there were notable differences in satisfaction with the campground environment, facilities, infrastructure, transportation, medical assistance, and safety. The proposed guidelines included enriching experiences, improving facilities, enhancing safety, reducing costs, promoting conservation, integrating cultural heritage, fostering cooperation, and establishing feedback mechanisms to sustain glamping development, attracted visitors, and boosted economic prosperity.-