PRODUCT DESIGN FOR THE NEW GENERATION USING TAOYUAN EMBROIDERY

Abstract

Taoyuan embroidery is a traditional handicraft, and its current products are no longer suitable for the consumption needs of the new generation of consumers. Taoyuan Embroidery products need to design products that are loved by the new generation of consumers on the basis of maintaining traditional culture, which can help Taoyuan Embroidery develop better. In this study, researcher collected Taoyuan embroidery works through field trips. And classify and study the collected Taoyuan embroidery works. The researcher extracted the elements of Taoyuan embroidery by analyzing the application scope, pattern classification, cultural meaning and other aspects of Taoyuan embroidery works. On the basis of preserving the traditional culture of Taoyuan embroidery, design Taoyuan embroidery products for the new generation of consumers.

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