THE DEVELOPMENT OF MARKETING PLAN FOR A VIRTUAL CYCLING APPLICATION: THE CASE STUDY OF CHINA

Abstract

Due to the COVID-19 pandemic, social activities have been greatly affected, so online activities have developed rapidly, and online work has gradually become the norm. In terms of cycling, the China Cycling Association canceled or postponed several races, affecting cyclists across the country. This is because mass gatherings and the high crowd density associated with such events increase the risk of virus transmission. Because of this, bicycle virtual riding software has developed rapidly, and users have increased rapidly. In addition, the gradual maturity of the metaverse concept has led more companies to invest in the development of bicycle virtual riding software. This study will explore and analyze the operation plan of bicycle virtual riding software in Beijing, China and to analyze the specific needs of Chinese people.-