A CULTURAL VALUE STUDY OF CIGARETTE LABEL DESIGN PATTERNS: A CASE STUDY OF HUANGHELOU CIGARETTES IN WUHAN, HUBEI, CHINA

Abstract

This research examines the Huanghelou cigarette brand to investigate the cultural significance of its label design patterns, focusing on their historical importance and cultural value from 2004 to 2023. By researching the Huanghelou brand label evolution, the research uncovers the deep impact of societal culture on cigarette label design. Utilizing semiotics and consumer behavior theories, it explores the role of label design in cultural transmission and consumer purchase behavior. The findings showed that Huanghelou label designs reflect a blend of traditional culture and contemporary trends, showcasing the dynamic interplay of cultural exchange and the amalgamation of brand identity with innovation in traditional culture and modern aesthetics. These insights contribute to understanding consumer perceptions of cigarette labels and their buying decisions, offering valuable guidance for future label design. The research underscores the critical function of label design in expressing cultural and artistic values, fostering a richer appreciation of label design of cultural depth, and proposing new avenues for cultural preservation.

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