THE POTENTIAL DEVELOPMENT OF JIUQUAN HOMESTAY,CHINA

Abstract

This research aimed to investigate the potential development of Jaiquan homestays, proposed a business model canvas and used a qualitative research method, purposively selected participants, including four homestay owners and 76 tourists, were interviewed in-depth. The research results identified various factors influencing tourists' choice of homestays, such as rural experiences, service quality, convenient transportation, comprehensive facilities, warm, comfort and engagement, and attentive staff services. Based on these findings, a model canvas was proposed for Jiuquan homestays. By leveraging local cultural heritage, forming strategic partnerships, and focusing on high-quality service. The homestay initiative offers a unique and enriching experience for tourists, emphasizing sustainable tourism practices and continuous improvement ensures long-term success and a positive impact on the local economy. Additionally, government policy support and guidance are recommended for homestay operators, focusing on strategic location selection, adequate supporting facilities, effective operation and management standards, and high-quality service personnel.