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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
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Issue Date
Title
Author(s)
16
FACTORS AFFECTING THE ADOPTION INTENTION OF TIKTOK APPLICATION
BENJAMART MUNGOUNKLANG
;
เบญจมาศ มุ่งอุ่นกลาง
;
Warinrampai Rungruangjit
;
วรินรำไพ รุ่งเรืองจิตต์
;
Srinakharinwirot University
;
Warinrampai Rungruangjit
;
วรินรำไพ รุ่งเรืองจิตต์
;
warinrampai@swu.ac.th
;
warinrampai@swu.ac.th
16
SERVICE USAGE DECISIONS ON MOBILE BANKING APPLICATIONS AMONG PRIVATE EMPLOYEES IN THE BANGKOK METROPOLITAN AREA
KORNKARN RAKBANKERD
;
กรกานต์ รักบ้านเกิด
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
supadas@swu.ac.th
;
supadas@swu.ac.th
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Subject
2
Marketing and advertising
1
Adoption intentions
1
Extension of VAM
1
Mobile banking application
1
Perceived value
1
Risk perception
1
Service usage decisions
1
Subjective norm
1
Tiktok applications
1
TRA
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