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Issue DateTitleAuthor(s)
21INTEGRATED MARKETING COMMUNICATIONS  AND THE BRAND IMAGE THAT AFFECTS TO CONSUMER’S BUYING DESCISION PROCESS  ON HUAWEI SMARTPHONE IN BANGKOK METROPOLITAN AREATHAWAN WATCHARACHAIKUL; ถวัลย์ วัชรชัยกุล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
17INTEGRATED MARKETING COMMUNICATION ON IMPULSE BUYING OF DRINKING WATER IN THE BANGKOK METROPOLITAN AREAPREAWRUDEE RUCKPINTUWAT; แพรวฤดี ฤกษ์พินธุวัฒน์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS RELATING TO CONSUMERS PURCHASING BEHAVIOR OF CHARLES AND KEITH IN BANGKOK METROPOLITAN AREATIDARATT KEEREEWAN; ธิดารัตน์ คีรีวรรณ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19PRODUCT FACTORS AND INTEGRATED MARKETING COMMUNICATION RELATING TO CONSUMER’S PURCHASING BEHAVIOR OF  ORGANIC  VEGETABLES FROM LEMONFARM IN BANGKOK METROPOLISUSSANEE KOOLAMARD; อุษณีษ์ กุลมาศ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF BIORE FACIAL SUNSCREEN IN THE BANGKOK METROPOLITAN AREAVARITHA RASSAMEEKRITTAPAS; วริฐา รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
16INTEGRATED MARKETING COMMUNICATIONS AND PRODUCT COMPONENTS AFFECTSING CONSUMER BUYING DESCISION PROCESSOF SMART WATCH IN BANGKOK METROPOLITAN AREAKAJEEWAN KATEWITTAYA; ขจีวรรณ เกตุวิทยา; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
27INTEGRATED MARKETING COMMUNICATION AND TRUST INFLUENCINGCONSUMER BEHAVIOR IN SELECTING RESTAURANT DURINGTHE NEW NORMAL ERA IN BANGKOKPATIMA KERDNOO; ปฏิมา เกิดหนู; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; varintra@swu.ac.th; varintra@swu.ac.th
27A CAUSAL RELATIONSHIP MODEL OF PTT STATION IMAGENAPAT KLINPRACHUM; ณภัทร กลิ่นประชุม; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University; Kulachet Mongkol; กุลเชษฐ์ มงคล; kulachet@swu.ac.th; kulachet@swu.ac.th
27INTEGRATED MARKETING COMMUNICATION AND BRAND TRUSTON CONDOMINIUM PURCHASING DECISION IN LOCATED NEAR METRO LINEOF HUAYKWANG AREA AMONG WORKERS IN BANGKOKPONLAKRIT TONGSONG; พลกฤษณ์ ทองสงค์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society