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Issue DateTitleAuthor(s)
14FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA  SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14BUYING DECISIONS FOR INDUSTRIAL MOTORS USING THE CONJOINT ANALYSIS TECHNIQUENIYAWADEE PHAKAM; นิยาวดี ผาคำ; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14INFLUENCES OF JOB STRESS AND WORK-FAMILY CONFLICT TOWARDORGANIZATIONAL MISBEHAVIORS OF PRIVATE COMPANY EMPLOYEESIN BANGKOK'S NEW CENTRAL BUSINESS DISTRICTJIRAPORN KONGSOMBATSIRI; จิระพร กองสมบัติศิริ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
14COMMUNICATION OF INFLUENCERS ON SOCIAL NETWORKS AND SOCIAL MEDIA EXPOSURE BEHAVIORS RELATED TO BUYING DECISIONS ON SMARTPHONES AMONG GENERATION Z CONSUMERS IN THE BANGKOK METROPOLITAN AREAWIROT THONGCHOOJAI; วิโรจน์ ทองชูใจ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREAPORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTOR ANALYSIS FOR ONLINE MARKETING MIXOF PLUS SIZE WOMAN CLOTHES IN THAILANDATTITA NOISAKUL; อทิตา น้อยสกุล; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
14THE FACTORS RELATED TO USAGE BEHAVIOR OF PLANET SCB CARD FOR WORKING-AGE CUSTOMERS IN BANGKOK METROPOLITAN ANUNYA MEKVIGOON; อนัญญา เมฆไวกูณฐ์; Natinee Thanajaro; ณัฐินี ฐานะจาโร; Srinakharinwirot University. Faculty of Business Administration for Society
14AIDA MODEL RESPONSE PROCESS  AFFECTING POST-PURCHASE BEHAVIOR ON JAPANESE FOOD AT KOUEN SUSHI BAR IN THE BANGKOK METROPOLITAN AREAWARUNADA SIRAHANSAKUL; วฤณดา สิรหาญสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS AFFECTING PURCHASING BEHAVIORS AND LOYALTYOF MUJI SHOP' CONSUMERS IN THAILANDPARANEE YAMAQUPTA; ภารณี ยมะคุปต์; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society

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