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Issue DateTitleAuthor(s)
21PRODUCT FACTORS OF BRAND NAME LUGGAGE AND THE BRAND LOYALTY OF CUSTMERS AMONG WORKING IN THE BANGKOK METROPOLITAN AREAVATCHAREE YIPRUCKTHONG; วัชรี หยิบพฤกษ์ทอง; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
21IMPORTANCE OF WORD-OF- MOUSE THROUGH FACEBOOK AND RELEVANT  PURCHASING BEHAVIOR TRENDS REGARDING FACIAL CREAMS USED BY WORKING WOMEN IN BANGKOKTUDCHAYA CHAIMUANGMOON; ทัชชญา ชัยเมืองมูล; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
21ATTITUDES TOWARD MARKETING MIX SERVICE RELATED TO SERVICE USAGE  BEHAVIOR OF LINE MAN BUSINESS AMONG WORKING-AGE PEOPLE IN BANGKOKSUPIMON NAKPAJON; สุพิมล นาคผจญ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21TECHNOLOGY ACCEPTANCE AND PERCEIVED RISK AFFECTING THE CONSUMER DECISION-MAKING PROCESS ON PAYING FOR GOODS AND SERVICES USING THE QR PAYMENT SYSTEM IN THE BANGKOK METROPOLITAN AREAPINYA KLINTHONGKUM; ภิญญา กลิ่นทองคำ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
21BRAND IMAGE MARKETING MIX FACTOR AND COMPLAINT ARE INFLUENCING THE LOYALTY OF AGODA WEBSITE FROM CONSUMER IN BANGKOK CHOMPUNOT TERMPRAYOON; ชมพูนท เติมประยูร; INTAKA PIRIYAKUL; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
21THE INTEGRATED MARKETING COMMUNICATION AND SATISFACTION AFFECTING CONSUMERS BRAND LOYALTY ON S-Pure IN BANGKOK METROPOLITAN AREASUPISARA KETKLUD; ศุภิสรา เกตุกลัด; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
21PERCEIVED RISK AND RISK MANAGEMENT ON THE SERVICE USAGE TENDENCY OF THAI CONSUMERS OF OUTBOUND TOUR PACKAGES FROM TRAVEL AGENTS IN THAILANDJITREE CHARUSSRI; จิตรี จรัสศรี; LAMSON LERTKULPRAYAD; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Social Sciences
17JOB PERFORMANCE MOTIVATION ORGANIZATIONAL CULTURE AND SATISFACTION AFFECTING ORGANIZATIONAL LOYALTY OF GENERATION Y OPERATIONAL EMPLOYEES FOR LIMITED PUBLIC COMPANY IN THE BANGKOK METROPOLITAN AREARATCHANEE JUNKAEW; รัชนี จันทร์แก้ว; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS RELATED TO SERVICE USAGE DECISIONS ON MOBILE BANKING APPLICATIONS OF THE TOP FIVE BANKS FOR THE BABY BOOMER GENERATIONKARN KULVITNARAKORN; กาญจน์ กุลวิทย์นรากรณ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS INFLUENCING INTENTIONS TO USE KRUNGTHAI PROMPTPAY (KTB   PROMPTPAY) AMONG SEVICED USER IN THAILANDWILAWAN PUNNAMWONG; วิลาวัณย์ ปั๋นนามวงค์; INTAKA PIRIYAKUL; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society

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