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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
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21
ELECTRONICS WORD-OF-MOUTH, SOCIAL MEDIA INFLUENCERS, AND ATTITUDES TOWARD SOCIAL MEDIA INFLUENCERS INFLUENCING PURCHASING DECISION AND BRAND EQUITY ON THAI FACIAL SKINCARE OF GENERATION Y CONSUMERS IN BANGKOK
ANANYA NAKSRI
;
อนัญญา นาคศรี
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th
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