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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
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16
INFLUENCES OF MARKETING MIXES FACTORS FOR CUSTOMER PERSPECTIVES TOWARD PURCHASING DECISION OF ELECTRONIC BOOKS AMONG GENERATION Y CONSUMERS IN BANGKOK
KORAWIT ITTISIRIKULCHAI
;
กรวิชญ์ อิทธิสิริกุลชัย
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
supaporns@swu.ac.th
;
supaporns@swu.ac.th
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