Please use this identifier to cite or link to this item: http://ir-ithesis.swu.ac.th/dspace/handle/123456789/3645
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dc.contributorWANG RUIen
dc.contributorWANG RUIth
dc.contributor.advisorChakapong Phatlakfaen
dc.contributor.advisorจักรพงษ์ แพทย์หลักฟ้าth
dc.contributor.otherSrinakharinwirot Universityen
dc.date.accessioned2025-08-25T09:56:26Z-
dc.date.available2025-08-25T09:56:26Z-
dc.date.created2025
dc.date.issued18/7/2025
dc.identifier.urihttp://ir-ithesis.swu.ac.th/dspace/handle/123456789/3645-
dc.description.abstractThis study aimed to analyze the narrative techniques of award-winning Chinese mythological animated films from 2015 to 2024, the evolution of their value representations, and audience attitudes toward narrative and aesthetic values, in order to provide both theoretical and empirical support for the creation and development of Chinese mythological animation. Ten representative and award-winning feature-length animated films were selected as samples, covering diverse mythological themes and artistic styles. A mixed-methods approach was adopted, combining textual analysis based on the "six-element narrative framework," interviews with creators and scholars, and a questionnaire survey with 204 valid responses from audiences. The findings reveal a shift from traditional three-act structures to more psychological and symbolic narratives, as well as a modern transformation of value representation—from collective-oriented expressions to an emphasis on individual growth, social justice, and multicultural identity. Audiences widely recognized the films’ "Guofeng" (traditional Chinese style) aesthetics and emotional expression mechanisms, acknowledging their positive role in conveying core values and reconstructing cultural identity. The study concludes that Chinese mythological animated films have become important cultural media that integrate value transmission with aesthetic identity, offering valuable theoretical and practical insights for future animation production, policy formulation, and cross-cultural communication.en
dc.description.abstract-th
dc.language.isoen
dc.publisherSrinakharinwirot University
dc.rightsSrinakharinwirot University
dc.subjectChinese Mythological Animated Filmsen
dc.subjectNarrative Analysisen
dc.subjectChinese Valuesen
dc.subjectAudience Receptionen
dc.subjectAesthetics Valuesen
dc.subject.classificationArts and Humanitiesen
dc.subject.classificationArts, entertainment and recreationen
dc.subject.classificationFine artsen
dc.titleANALYSIS OF CHINESE MYTHOLOGICAL ANIMATED  FILMS OF CHINA IN 2015-2024en
dc.titleการวิเคราะห์ภาพยนต์แอนิเมชั่นตำนานจีนในปี 2014-2024th
dc.typeDissertationen
dc.typeปริญญานิพนธ์th
dc.contributor.coadvisorChakapong Phatlakfaen
dc.contributor.coadvisorจักรพงษ์ แพทย์หลักฟ้าth
dc.contributor.emailadvisorchakapon@swu.ac.th
dc.contributor.emailcoadvisorchakapon@swu.ac.th
dc.description.degreenameDOCTOR OF ARTS (D.A.)en
dc.description.degreenameศิลปศาสตรดุษฎีบัณฑิต (ศศ.ด.)th
dc.description.degreelevel-en
dc.description.degreelevel-th
dc.description.degreedisciplineen
dc.description.degreedisciplineth
Appears in Collections:Faculty of Fine Arts

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