DESIGN AND DEVELOPMENT DABUJIANGPATCHWORK EMBROIDERY FOR MODERN BAGS

Abstract

The purpose of this research is to analyze and redesign a new Dabujiang patchwork embroidery bag for young women. This research combines qualitative and quantitative research. The researcher collected 54 pictures of Dabujiang patchwork embroidery products in Chenzhou City, China, and summarized the Dabujiang patchwork embroidery characteristics by studying patterns, colors and cultural meanings. The researcher designed and developed Dabujiang patchwork embroidery patterns for modern women’s bag based on the new generation. The results of the research found that the themes of Dabujiang patchwork embroidery patterns had six categories: plants, animals, mythical creatures, texts, legends and borders. Colors are based on the five orthodox colors and each color have different meanings. In addition, young women were interested in the expression of cultural traditional meaning in patterns. The researcher scientifically designed six styles of bags with the Dabujiang patchwork embroidery pattern, based on their demand analysis framework. Through the questionnaire survey, it was found that the favorite bag of young women is the phoenix pattern of women's bags for success, which shows that modern women want to succeed in their career, and they have the idea of independence and self-worth realization in modern society.

-