RESEARCH ON THE ACCOUNTING CURRICULUM MANAGEMENT METHOD OF JI'AN COLLEGE GUIDED BY MARKET DEMAND OF THE PEOPLE’S REPUBLIC OF CHINA

Abstract

This study aimed to research Ji’an College’s accounting curriculum management method guided by market demand. The Research objectives were to study the problems existing in accounting courses to design an accounting model to cultivate accounting graduates who meet market needs. This study focused on the employment units of the 2018, 2019, and 2020 graduates from accounting majors and five accounting experts as the research subjects. The research tools included questionnaire surveys and interviews. The questionnaire was administered to 180 accounting personnel from enterprises, covering five dimensions of professional ability, basic knowledge, professional ethics, accounting big data analysis ability, ability to learn, and interpersonal skills. Through the investigation and analysis of market demand and student's ability, we find the problems existing in accounting courses. Interviews were conducted with five accounting experts to consult on designing the accounting curriculum model. Data were analyzed using the mean, frequency, percentage, and standard deviation. The survey results indicated that student's abilities in these five aspects were at a moderate level and failed to meet the needs of enterprises. The findings revealed the following problems with the course 1) Inadequate alignment of course content with market demand; 2) Insufficient professional competence of students to meet market requirements; 3) Suboptimal effectiveness of vocational values courses in training; 4) Limited number of training bases resulting in inconspicuous training outcomes; 5) Students' professional quality failing to support sustainable career development. The results also suggested that the existing curriculum problems could be addressed to meet the market demand by optimizing curriculum training objectives, content, teaching methods, implementation quality, and the evaluation system. These improvements could enhance students' abilities and better prepare accounting graduates to meet market requirements.

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