CULTURE OF PU'ER TEA IN YUNAN: DEVELOPMENT OF AWARENESS IN TERM OF PUER'S CULTURE IN CHINA

Abstract

The paper aims to study the following: (1) the development of Pu'er tea culture in China; (2) to study current cultural awareness of Chinese Pu'er tea; and (3) to summarize the cultural value of Pu'er tea. The study sample was the residents of Pu'er City, Yunnan Province. The research methods include literature research, field survey, questionnaire survey, interview and statistical analysis; the data collection tool was a questionnaire and the analytical tool was SPSS. The results of this study are as follows: (1) Pu'er tea culture is a millennium-old treasure of China, which combines national emotion and modern vitality, and promotes cultural exchange and economic development; (2) the public lacks the awareness of its culture and faces many challenges and risks; (3) to put forward improvement plans to enhance citizens' awareness of tea culture awareness. The suggestions of this study are as follows: (1) strengthen publicity; (2) improve cultural awareness; and (3) integrate tea cultural resources.

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