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  3. College of Social Communication Innovation
Please use this identifier to cite or link to this item: http://ir-ithesis.swu.ac.th/dspace/handle/123456789/2936
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dc.contributorXIANG BOYANen
dc.contributorXIANG BOYANth
dc.contributor.advisorAttasit Patanasirien
dc.contributor.advisorอรรถศิษฐ์ พัฒนะศิริth
dc.contributor.otherSrinakharinwirot Universityen
dc.date.accessioned2024-07-11T06:41:30Z-
dc.date.available2024-07-11T06:41:30Z-
dc.date.created2024
dc.date.issued24/5/2024
dc.identifier.urihttp://ir-ithesis.swu.ac.th/dspace/handle/123456789/2936-
dc.description.abstractDue to the COVID-19 pandemic, social activities have been greatly affected, so online activities have developed rapidly, and online work has gradually become the norm. In terms of cycling, the China Cycling Association canceled or postponed several races, affecting cyclists across the country. This is because mass gatherings and the high crowd density associated with such events increase the risk of virus transmission. Because of this, bicycle virtual riding software has developed rapidly, and users have increased rapidly. In addition, the gradual maturity of the metaverse concept has led more companies to invest in the development of bicycle virtual riding software. This study will explore and analyze the operation plan of bicycle virtual riding software in Beijing, China and to analyze the specific needs of Chinese people.en
dc.description.abstract-th
dc.language.isoen
dc.publisherSrinakharinwirot University
dc.rightsSrinakharinwirot University
dc.subjectVirtual cyclingen
dc.subjectMetaverseen
dc.subjectCOVID-19en
dc.subject.classificationSocial Sciencesen
dc.subject.classificationEducationen
dc.subject.classificationEducation scienceen
dc.titleTHE DEVELOPMENT OF MARKETING PLAN FOR A VIRTUAL CYCLING APPLICATION: THE CASE STUDY OF CHINAen
dc.titleการสร้างแผนการตลาดสำหรับ Virtual Cycling Application: กรณีศึกษาประเทศจีนth
dc.typeMaster’s Projecten
dc.typeสารนิพนธ์th
dc.contributor.coadvisorAttasit Patanasirien
dc.contributor.coadvisorอรรถศิษฐ์ พัฒนะศิริth
dc.contributor.emailadvisorattasitp@swu.ac.th
dc.contributor.emailcoadvisorattasitp@swu.ac.th
dc.description.degreenameMASTER OF ARTS (M.A.)en
dc.description.degreenameศิลปศาสตรมหาบัณฑิต (ศศ.ม.)th
dc.description.degreelevel-en
dc.description.degreelevel-th
dc.description.degreedisciplineen
dc.description.degreedisciplineth
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