WEBSITE DEVELOPMENT DESIGN TO PRESERVE CULTURAL HERITAGE PRODUCT: A CASE STUDYOF HUAIYANG CLAY DOG

Abstract

The Huaiyang clay dog is a Chinese handicraft, originating in Huaiyang County in the Henan province. It is famous for its exquisite craftsmanship. However, the inheritance and preservation of Huaiyang clay dogs have faced many challenges. The design and development of the digital website of Huaiyang clay dogs may provide new ideas and methods for the inheritance and development of Huaiyang clay dogs. The author uses both quantitative research and qualitative research to help researchers build digital websites, and define the ideal composition conditions and applicability of a Huaiyang clay dog digital preservation website through a questionnaire, case studies and in-depth interviews. On the basis of digitization of Clay Dog cultural resources, information of clay dog digital resources will be collected. The purpose is to design a website for the digital preservation of Huaiyang clay dogs and adapting the original clay dog style to merchandise. In this paper, the characteristics and colors of Huaiyang clay dog were analyzed. Finally, the author made a concrete plan for the digital display design of Huaiyang Clay Dog Museum, and demonstrated the theoretical research with creative practice. The visual elements and cultural connotations of Huaiyang clay dogs were integrated into the design of Wenchuang products, so that they can meet the current market demand and reflect the cultural characteristics of Huaiyang clay dog, increased added value and meet the cultural needs of consumers at different stages.

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