STUDY OF POPULAR THAI FILMS IN CHINA

Abstract

This research studies how and why Chinese audiences watch Thai films and what factors contribute to the success of Thai films in China. There are two distinct objectives in this research: the first objective is to summarize a film pattern by analyzing ten popular Thai films in China. The second objective is to investigate the viewing preferences of Chinese audiences towards Thai films, aiming to understand why they are interested in Thai films and how they perceive them. The research findings indicated that Chinese audiences are particularly interested in the local cultural elements portrayed in Thai films. Additionally, Chinese audiences have a preference for Thai romance, comedy, and action films, particularly those set in a school setting. Thai films have gained popularity among Chinese audiences, particularly among Chinese women and the younger generation, who showed a strong interest in themes reflecting Thai society, romantic comedies, Thai cultural elements, character development, symbolic objects, and traditional Thai music.

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