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Issue DateTitleAuthor(s)
21PERSONALITY TRAITS OF CONSUMERS AND BRAND EQUITY THAT RELATE TO CUSTOMER BEHAVIOR FOR 7-ELEVEN IN THE BANGKOK METROPOLITAN AREARUJIRA PANKLAD; รุจิรา ปานกลัด; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19PRODUCT FACTORS, BRAND EQUITY AND CONSUMER BEHAVIOR ON VISTRA SUPPLEMENTS IN THE BANGKOK METROPOLITAN AREAKANNIKA WONGCENT; กรรณิกา วงศ์เซ็นต์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS AFFECTING OF GEN Y FEMALE ON BUYING BEHAVIOR SOUTH KOREA COSMETIC BRAND IN BANGKOKSUCHADEE CHANAPIM; สุชาดี ชนะพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18ATTITUDE AND BRAND EQUITY RELATED TO CONSUMER USAGE DECISIONS ON LINE TV IN THE BANGKOK METROPOLITAN AREAPICHAYA KOKOBLARP; พิชญา กอกอบลาภ; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREAPORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS AFFECTING THE PURCHASING DECISIONS OF SAVINGS LIFE INSURANCE MUANG THAI LIFE ASSURANCE PUBLIC COMPANY LIMITED AMONG CONSUMERS IN BANGKOK. AFTER THE COVID-19 SITUATION    PUNWORAWAT ROIPORNKASEMSUK; ปุณวรวัฒน์ ร้อยพรเกษมสุข; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University; Rasita Sangboonnak; รสิตา สังข์บุญนาค; supaporns@swu.ac.th; supaporns@swu.ac.th
21THE SUSTAINABLE MARKETING OF ORGANIZATIONS, BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATIONS RELATED TO BUYING DECISIONS ON Nestlé FOOD AND BEVERAGE OF WORKERS IN THE BANGKOK METROPOLITAN AREALAKKANAWAN VIMONMAT; ลักขณาวรรณ วิมลมาศ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; wasan@swu.ac.th; wasan@swu.ac.th

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