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Issue DateTitleAuthor(s)
19ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREABOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19DECISION TO STUDY FOR A BACHELOR'S DEGREE AT THE THAI-NICHI INSTITUTE OF TECHNOLOGY CHUTINAN JEAMJIRASET; ชุตินันท์ เจียมจิระเศรษฐ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA. WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19SOCIAL MEDIA MARKETING INFLUENCING CHEVROLET CAR PURCHASING DECISIONS VIA THE FACEBOOK PAGES OF CUSTOMERSTHANAPON SOMPRASONG; ธนาพล สมประสงค์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19RISK PERCEPTIONS AND TRUST OF CUSTOMERS ASSOCIATED WITH PURCHASING BEHAVIOR OF ONLINE BUSINESS COURSES VIA SOCIAL MEDIA CHANNELSPASINEE UMROD; ภาสินี อ่ำรอด; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19THE SURVIVAL OF SMALL CLOTHING RETAILERS IN BANGKOK NIGHT MARKETTHEERAWAT KHAMSING; ธีระวัฒน์ คำสิงห์; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX 4Es AND MOTIVATION AFFECTING THE DECISIONS OF THAI TOURISTS ON TRAVELING IN THE BANGKOK METROPOLITAN AREAINTOUCH OEUSOONTHORNWATTANA; อินทัช เอื้อสุนทรวัฒนา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19TRUST, ADVERTISING PERCEPTION OF SOCIAL MEDIA AND QUALITY OF ONLINE APPLICATIONS INFLUENCING  BRAND AWARENESS AND PURCHASING DECISION OF THE ELDERLY ON CONSUMER GOODS  THROUGH ONLINE MOBILE APPLICATIONS IN THE BANGKOK METROPOLITAN AREAVANVISA SRIVILAS; วรรณวิสา ศรีวิลาศ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19INTEGRATED MARKETING COMMUNICATION AND PRODUCT MIXED FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF HUAWEI SMART PHONES IN THE BANGKOK METROPOLITAN AREATITIMA PONGPANTONG; ฐิติมา พงษ์พานทอง; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society

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