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Issue DateTitleAuthor(s)
14INFLUENCE OF THE SERVICE MARKETING MIX ON THE PURCHASING DECISIONS ON CUSTOMERS OF IKEA PRODUCTS IN THE BANGKOK METROPOLITAN AREASITA BUDKHOD; ศิตา บุตรโคตร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREAPORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14COMPETITIVE ADVANTAGE INFLUENTIALIN FACEBOOK-BASED CUSTOMERS' DECISION MAKINGTO PURCHASE PLAYSTATION PRODUCT AND SERVICE FROM RETAIL STORETHEPRANGSON SRITHONGIN; เทพรังสรรค์ ศรีทองอินทร์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16RISK PERCEPTION AND WEBSITE ELEMENTS RELATING TO LIFE INSURANCE BUYING DECISION VIA WEBSITE CHANNEL OF PROSPECT PERSONSKUNLANAN PRAPATNUKUL; กุลนันท์ ประพัธนุกูล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
204C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREASIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
21DIRECT ADVERTISING, PRODUCT PLACEMENT AND PRODUCT FACTOR WHICH AFFECTING DECISIONS OT BUY LIQUID DETERGENT PRODUCT IN THE BANGKOK METROPOLITAN AREATEERADA ROD-IN; ธีรดา รอดอินทร์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18MODERN MARKETING MIX AND TECHNOLOGY ACCEPTANCE AFFECTING PURCHASE DECISION MAKING ON FIBER CEMENT ARTIFICIAL WOOD VIA ONLINE APPLICATIONS  VARUNEE NGOWSAKUL; วารุณีย์ โง้วสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING WORKING AGE PERSONSOF BUYING DECISION ON PRODUCT FOR TAX INCOME DEDUCTIONIN BANGKOK METROPOLITAN AREABHANUPAN THONGMA; ภาณุพันธ์ ทองมา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society

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