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Issue Date	Title	Author(s)
19	SERVICE QUALITY AND SERVICE MARKETING MIX RELATING TO THAI TOURIST’ USAGE SERVICE BEHAVIOR ON RESORTS HOTEL ACCOMMODATION IN HUA HIN DISTRICT,PRACHUAP KHIRI KHAN PROVINCE	PAWINEE HANRAK; ภาวิณี หาญรักษ์; NAK GULID; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19	BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA	RUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA.	WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	SERVICE USAGE SATISFACTION OF BROADBAND INTERNET WITH FIBER OPTICS IN THE BANGKOK METROPOLITAN AREA	TIWAPHUN DEEKHUNTOD; ทิวพรรณ ดีขุนทด; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18	LIFESTYLE AND SERVICE QUALITY AFFECTING THE BRAND LOYALTY OF CUSTOMERS OF TRAIN NIGHT MARKET RATCHADA	TASAWAN TANCHAROEN; ทสวรรณ ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA	NUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20	EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREA	WATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREA	VANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society