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Issue Date	Title	Author(s)
19	BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA	RUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA	NUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREA	RUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18	ELECTRONIC WORD OF MOUTH, MARKETING MIX ON CUSTOMER PERSPECTIVE AND BRAND EQUITY TOWARD PROPERTY PERFECT PCL. MIDDLE CLASS CONDOMINIUM PURCHASING DECISIONIN BANGKOK METROPOLIS	PHAPHATSORN CHAMSAKSIT; พภัสสรณ์ แช่มศักดิ์สิทธิ์; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
18	MARKETING MIX IN CONSUMER PERSPECTIVE AND SATISFACTION TOWARDS QUALITY OF SERVICE RELATED TO MINISO BRAND EQUITY OF CONSUMERS IN BANGKOK METROPOLITAN AREA	NUCHRAWIN PHUMIRAT; นุชระวินท์ ภูมิรัตน; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS AFFECTING PURCHASING DECISION SAMSONITE THROUGH E-MARKETPLACE	ARPHICHA PHIPATSHUNTA; อภิชา พิพัฒศุนธา; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER’S PURCHASING BEHAVIOR TREND OF PIECE OF MIND’S WEARING APPAREL ON INSTAGRAM	CHANYA WICHAYAMETAKUL; ชัญญา วิชญเมธากุล; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREA	SAWITREE PHOPHAMYAI; สาวิตรี โพธิ์ผำใหญ่; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREA	KWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17	SERVICE MARKETING MIX AND BRAND EQUITY INFLUENCING THE POST PURCHASE BEHAVIOR OF CONSUMERS OF ORGANIC PRODUCTS AT THE ALL ABOUT YOU SHOP IN THE BANGKOK METROPOLITAN AREA	PATCHARAPA CHERNKWANSRI; พัชราภา เชิญขวัญศรี; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society