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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
Faculty of Business administration for society
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Issue Date
Title
Author(s)
16
PURCHASING DECISION PROCESS AND SATISFACTION OF CONSUMERSTO CONSUMING BAKERY SUPAMAS BRAND IN THE CHUMPHON PROVINCE
NETIPORN CHAROENSUK
;
เนติพร เจริญสุข
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th
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Subject
1
Brand equity
1
Exposure behavior
1
Manufacturing
1
Marketing and advertising
1
Motivation
1
Supamas bakery brand
1
กระบวนการตัดสินใจซื้อ
1
พฤติกรรมการเปิดรับ
1
เบเกอรี่ ตรา ศุภมาส