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Issue Date	Title	Author(s)
16	DIGITAL MARKETING COMMUNICATION AND CUSTOMER JOURNEY MODEL RELATING TO LOYALTY IN ONLINE SHOPPING VIA ROBINSON WEBSITE	WICHAI NORADEE; วิชัย นรดี; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS AFFECTING PURCHASING DECISION SAMSONITE THROUGH E-MARKETPLACE	ARPHICHA PHIPATSHUNTA; อภิชา พิพัฒศุนธา; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	TECHNOLOGY ACCEPTANCE AND BEHAVIOR AFFECTING DECISION MAKING TOWARDS USING APPLICATION GRAB FOR GENERATION C IN BANGKOK	CHUTINANT CHEAWPANICH; ชุตินันท์ เชี่ยวพานิชย์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16	RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER’S PURCHASING BEHAVIOR TREND OF PIECE OF MIND’S WEARING APPAREL ON INSTAGRAM	CHANYA WICHAYAMETAKUL; ชัญญา วิชญเมธากุล; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING INTENTION TO BUY DIGITAL LOTTERIESOF GOVERNMENT SAVINGS BANK CUSTOMERSIN THE BANGKOK METROPOLITAN AREA	PITTIYANAN SANGTHONG; พิตติยานัน แสงทอง; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE STUDY OF THE RELATIONSHIP BETWEEN MOTIVATION FACTORS, SUPPORTING FACTORS AND PERSISTENCE OF PROFESSIONAL NURSES IN SIRIRAJ HOSPITAL	BANPHOT MENGWEHA; บรรพต เหม่งเวหา; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE FACTORS OF PERCEPTION OF ORGANIZATIONAL CULTUREAND KNOWLEDGE MANAGEMENT RALATED TO THE OPERATIONAL EFFICIENCYOF A STATE BANK EMPLOYEES	PONANONG PUSUWAN; พรอนงค์ ภู่สุวรรณ์; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	MARKETING MIX FROM A CUSTOMER PERSPECTIVE AND TRUST RELATING TO PURCHASING BEHAVIOR OF POMELO CLOTHING BRAND THROUGH ONLINE WEBSITES IN BANGKOK METROPOLITAN AREA	SUTHASINEE ONTO; สุธาสินีย์ อ้นโต; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE ACCEPTANCE FACTOR OF THE ELECTRONIC RECEIPTOF THE CONSUMER WHO PURCHASES IN THE SUPERMARKETOF A DEPARTMENT STORE IN BANGKOK.	JEDSADA WANITSUMPUN; เจษฎา วานิชสัมพันธ์; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING LOYALTY OF CONSUMERS TOWARD ASICS'S RUNNING SHOES AMONG WORKING-AGE IN THE BANGKOK METROPOLITAN AREA	THANANTORN PHOOKERDSIN; ฐนันท์ธร ภู่เกิดสิน; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society