Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
204C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREASIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
185A MARKETING STRATEGY AND SERVICE QUALITY PERCEPTION OF FOOD DELIVERY SERVICES THROUGH MOBILE APPLICATION FOR CONSUMER IN BANGKOK AREA.KIRANA HIRUNTHANAKORN; กิรณา หิรัญธนากร; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
16THE ACCEPTANCE FACTOR OF THE ELECTRONIC RECEIPTOF THE CONSUMER WHO PURCHASES IN THE SUPERMARKETOF A DEPARTMENT STORE IN BANGKOK.JEDSADA WANITSUMPUN; เจษฎา วานิชสัมพันธ์; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14AIDA MODEL RESPONSE PROCESS  AFFECTING POST-PURCHASE BEHAVIOR ON JAPANESE FOOD AT KOUEN SUSHI BAR IN THE BANGKOK METROPOLITAN AREAWARUNADA SIRAHANSAKUL; วฤณดา สิรหาญสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18APPLICATION OF CONJOINT ANALYSIS FOR ANALYZING THE INDUSTRIAL MATERIAL TESTING MACHINE MARKETRAWIWAN PUNOI; รวิวรรณ ภู่น้อย; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18ATTITUDE AND BRAND EQUITY RELATED TO CONSUMER USAGE DECISIONS ON LINE TV IN THE BANGKOK METROPOLITAN AREAPICHAYA KOKOBLARP; พิชญา กอกอบลาภ; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
19ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREABOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
20BRAND ASSOCIATION, LIFESTYLE AND RESPONSE TO BUY COUNTER BRAND AND DRUGSTORE BRAND MAKEUP OF GENERATION Y WOMEN IN BANGKOKPIMPITCHA AMATYAKUL; พิมพ์พิชชา อมาตยกุล; Shawanluck Kunathikornkit; ชวัลลักษณ์ คุณาธิกรกิจ; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
16BRAND EQUITY AND MOTIVATION AFFECTING BUYING BEHAVIOR TOWARD SMART WATCHES AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREASASIWIMON WONGTIDA; ศศิวิมล วงศ์ธิดา; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
17BRAND EQUITY AND PRODUCT COMPONENT THAT RELATED  TO CONSUMER PURCHASING BEHAVIOR OF RAY BAN SUNGLASSES IN THE BANGKOK METROPOLITAN  PIMPISA ASAWASUPHACHAI; พิมพิศา อัศวศุภชัย; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREAMESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREASAWITREE PHOPHAMYAI; สาวิตรี โพธิ์ผำใหญ่; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREAPORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
17BRAND IMAGE OF GRABFOOD PLATFORM INFLUENCING USAGE BEHAVIORSUPITCHA THAMMASARN; สุพิชฌาย์ ธรรมสาร; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society