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Issue DateTitleAuthor(s)
17BRAND EQUITY AND PRODUCT COMPONENT THAT RELATED  TO CONSUMER PURCHASING BEHAVIOR OF RAY BAN SUNGLASSES IN THE BANGKOK METROPOLITAN  PIMPISA ASAWASUPHACHAI; พิมพิศา อัศวศุภชัย; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14COMMUNICATION OF INFLUENCERS ON SOCIAL NETWORKS AND SOCIAL MEDIA EXPOSURE BEHAVIORS RELATED TO BUYING DECISIONS ON SMARTPHONES AMONG GENERATION Z CONSUMERS IN THE BANGKOK METROPOLITAN AREAWIROT THONGCHOOJAI; วิโรจน์ ทองชูใจ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF INDEPENDENT OUTBOUND TRAVELLING OF GENERATION Y TOURISTSIN BANGKOK METROPOLISPEEWARA KEATTANONG; ปีวรา เกียรติทนง; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLISKANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION-MAKING FOR CHOOSING CAFE IN BANGKOK METROPOLISPITCHAON KASICHEEVIN; พิชชาอร กสิชีวิน; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; nattaya@swu.ac.th; nattaya@swu.ac.th
18CONJOINT ANALYSIS IN THE PURCHASING SINGAPORE AIRLINES FLIGHT TICKETS OF THAI PASSENGERS IN BANGKOK METROPOLISTANAPORN JIRARATTANAWANNA; ธนพร จิระรัตนวรรณะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14DECISION MAKING IN PURCHASING HIGH-RISE CONDOMINIUM ALONG SKYTRAIN AND SUBWAY LINES OF CUSTOMERS IN BANGKOK METROPOLITAN AREAPREEDIWAT KHOPHAKJIRAROJ; ปรีดิวัฒน์ ก่อภัคจิรโรจน์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19THE DECISION-MAKING OF GENERATION Y IN CHOOSING A NAIL SALON IN BANGKOK: CONJOINT ANALYSIS  YAMONPORN SUWANNARAT; ยมลพร สุวรรณรัตน์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; nattaya@swu.ac.th; nattaya@swu.ac.th
19DETERMINATION TO LIVE IN A CASHLESS SOCIETY AMONG OF CONSUMERS IN THE BANGKOK METROPOLITAN AREAPARNNAPA CHAKORNPRADIT; ปานนภา ชาครประดิษฐ์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING THE DECISION TO PURCHASE PERSONAL CARSOF GENERATION Y CONSUMER IN BANGKOK PURIWAT VUTIDHAMMAKHUN; ภูริวัฒ วุฒิธรรมคุณ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
17INNOVATIVE ORGA NIZATION AND LEARNING ORGANIZATION INFLUENCING THE PERFORMANCE EFFICIENCY BASED ON THE CORE COMPETENCIES OF EMPLOYEES IN A COMMERCIAL BANK IN THE BANGKOK METROPOLITAN AREAROONGNAPA DAMGURNGLUBPANAVANIT; รุ่งนภา ดำเกิงลัภนวณิช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19LIFE INSURANCE AND CONSUMER BEHAVIOR VIA THE LAND AND HOUSES BANK IN THE BANGKOK METROPOLITAN AREATARNTHIP SUKUNTA; ธารทิพย์ สุกันทะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19THE LIFESTYLE RELATED TO SATISFACTION WITH THE 7PS SERVICE MARKETING MIX IN CO-WORKING SPACE SERVICES IN THE BANGKOK METROPOLITAN AREANATTHA KERDCHUEN; ณัฏฐา เกิดชื่น; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
30LIFESTYLE, SATISFACTION TOWARDS MARKETING MIX AND  SERVICE USAGE BEHAVIORS AT THE RESTAURANT  OF FILIPINOS : A CASE STUDY IN BATANGAS PROVINCE,PHILIPPINESSUPATTRA TANTITEERAVIT; สุภัทรา ตันติธีรวิทย์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14MARKETING MIX AND MOTIVATION INFLUENCING DECISION-MAKING AMONG MEMBERS OF GENERATION Y IN CHOOSING A FITNESS CENTER IN THE BANGKOK METROPOLITAN AREA ARIYA AMORNKHAJORNDECH; อาริยา อมรขจรเดช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
30PRODUCT COMPONENTS AND INTEGRATED MARKETING COMMUNICATIONS THAT INFLUENCING PURCHASE DECISION TOWARD TUTORIAL COURSES OF HIGH SCHOOL STUDENTS IN BANGKOK METROPOLITAN REGIONPORPRATHAI JATAKAVON; พอพระทัย จาตกะวร; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
24PURCHASING DECISIONS FOR ONLINE SHOPPING CLOTHES OF CONSUMERS IN 3 SOUTHERN BORDER PROVINCES : THE CONJOINT ANALYSISNAPAT HAMA; นภัทร ฮะมะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; nattaya@swu.ac.th; nattaya@swu.ac.th
14RELATIONSHIP BETWEEN HAPPINESS AT WORK AND ORGANIZATIONAL COMMITMENT OF EMPLOYEES AT THAILAND POST COMPANY LIMITED IN BANGKOKSAWINEE POOREEPATIPAT; สาวิณี ภูรีปติพัตร์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONENATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16THE STUDY OF THE RELATIONSHIP BETWEEN MOTIVATION FACTORS, SUPPORTING FACTORS AND PERSISTENCE OF PROFESSIONAL NURSES IN SIRIRAJ HOSPITALBANPHOT MENGWEHA; บรรพต เหม่งเวหา; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
Showing results 1 to 20 of 20