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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
27
AUTOMOBILE CUSTOMER SEGMENTATION USING DEMOGRAPHIC DATA BASEDON MACHINE LEARNING TECHNIQUES
KANJANAMAS PLIENSAKUL
;
กาญจนมาส เปลี่ยนสกุล
;
Nuwee Wiwatwattana
;
นุวีย์ วิวัฒนวัฒนา
;
Srinakharinwirot University
;
Nuwee Wiwatwattana
;
นุวีย์ วิวัฒนวัฒนา
;
nuwee@swu.ac.th
;
nuwee@swu.ac.th
24
K-MEANS CLUSTERING AND DECISION TREE CLASSIFICATION TECHNIQUES FOR CREDIT CARD CUSTOMER SEGMENTATION AND PERSONALIZED MARKETING
THITIPORN THITIPORNDHARMA
;
ฐิติพร ฐิติพรธรรม
;
Subhorn Khonthapagdee
;
ศุภร คนธภักดี
;
Srinakharinwirot University
;
Subhorn Khonthapagdee
;
ศุภร คนธภักดี
;
subhorn@swu.ac.th
;
subhorn@swu.ac.th